Marketing

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A Target Group means.........
A group of sellers
no
A group of buyers
no
A group of products
no
A group of persons to whom sales should be focused
yes
All of these
no
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Good marketing requires one of the following.........
Proper planning
no
Good team work
no
Good communication skills
no
Knowledge of products
no
All of these
yes
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Marketing is a.........
One day effort
no
Team effort
yes
One man effort
no
All of these
no
None of these
no
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Market segmentation can be resorted to by means of.........
Segments by age
no
Segmenting by income
no
Segmenting geographically
no
All of these
yes
None of these
no
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The target Group for a Car Loan is.........
All auto drivers
no
All auto dealers
no
All car owners
no
Any individual needing a car
yes
None of these
no
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Market Information means.........
Knowledge of industries
no
Knowledge of households
no
Knowledge of peers
no
Knowledge of customers tastes
no
All of these
yes
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Bancassurance means.........
Banks promising to give loans
no
Bank promising to pay interest
no
Bank selling insurance products
yes
Assurance to repay loans
no
None of these
no
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Market Segmentation is useful for......

Preferential existing clients
no
Targeting existing clients
no
Identifying prospects
no
Knowing customers tastes
no
All of the above
yes
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The Target Group for Education Loan is.........
All colleges
no
All parents
no
Research scholars
no
Meritorious students seeking higher education
no
All of these
yes
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Cross-selling means........
Selling with a cross face
no
Cross country marketing
no
Selling other products to existing customers
yes
Selling to friends
no
Selling to employees
no
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