Marketing

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Which of the following forms the highest share in household savings in India?
Deposits
no
Currency
no
Share and Debentures
no
Real estate
no
Physical asset
yes
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In the context of globalization BPO means.........
British petroleum Organization
no
British Passport Office
no
Budgeting Process Orientation
no
Business Process Orientation
no
Business Process Outsource
yes
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In banks ROA means...........
Rate of allocation
no
Return on Assets
yes
Return on Advances
no
Ratio of Assets
no
Only (1) and (2)
no
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According to product life cycle theory, the profit is maximum in........
Developed Stage
yes
Early stage
no
Matured Stage
no
Declined Stage
no
None of these
no
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The advantages of telephonic interview are............
Relatively low cost per interview
no
Good for reaching important people who are inaccessible
no
Securing co-operation which is not always possible
no
All of these
yes
Only (1) and (2)
no
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Marketing in banks has been necessitated due to............
Excess staff
no
Nationalisation of bank
no
Globalisation
yes
Complacency among the staff
no
Poor customers service
no
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CRM is a short form of........

Customer Relationship Management
yes
Company Resource Marketing
no
Consumer Reaching Marketing
no
Customer Relationship Marketing
no
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Which of the following is example of relatively large, low-cost, low-margin, high-volume, self-service operations?
Super market
yes
Discount store
no
Department store
no
Convenience store
no
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What is a Logo?
Pictorial representation of what the company stands for
no
Graphic or emblem used by a company to trigger instant recall
yes
The short form of the name of the company
no
All kinds of advertisements used by the company
no
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The first step of sales process is...........
Lead generation
yes
Convincing the buyer
no
Selling the product
no
Showing a product
no
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