Categories GK      Economy      Polity      Geography      History      Science-Tech      Environment      Misc GK      Marketing      Uttar Pradesh GKComputer      Concepts      QuestionsReasoning      Number Series      Analogy      Odd one out      Blood Relations      Direction N-S-E-W      Coding-Decoding      Symbol Change + - X /      Standing in Line      Dice      Finding alphabets in between      Syllogism      Cubes – colored – Edges,Faces,Corners      Dictionary Order      Assumption-Inference-Conclusion      Inequalities      Meaningful Arrangement      Puzzles      HandshakeEnglish      Synonym-Antonym      Sentence Correction      Direct-Indirect      Active-Passive      Para-Jumble      Idiom-Phrase      One word substitution      Sentence Completion      Spelling-Error-Detection      Reading ComprehensionQuantitative      Time-Speed-Distance-Train      Boat-River      Work-Time      HCF-LCM      Ratio      Percentage      Profit-Loss      Average      Problem on ages      Simple-Compound interest      Permutation-Combination      Geometry      Trigonometry      Data InterpretationRecent JobsStudyplans      UPSC      Banking-IBPSLibrary-Downloads

Marketing

GK Marketing You are here
Sort Difficulty Level: Entry Level | Moderate | Difficult
SWOT analysis does not contain this...........
Strength
no
Weakness
no
Opportunity
no
Talent
yes
Show Answer
Consumer research takes place at this stage...........
Before purchase
no
After purchase
no
During the purchase
no
All of these
yes
Show Answer
Laggards are...........

Individuals who do not accept an innovation
no
Individuals who are the last to accept an innovation
yes
Individuals seeking innovations
no
None of these
no
Show Answer
Core competence of a company helps it to...........
Maintain an edge over its competitors
yes
Position its product better
no
Price its product better
no
Price its product better
no
Show Answer
Segmentation is...........
A method to divide the market in to different groups according to age only
no
A method to understand consumer behaviour
no
A method used to divide the market in different individual groups of similar needs or wants
yes
None of these
no
Show Answer
Database marketing is...........
Direct form of marketing
yes
Indirect form of marketing
no
Most efficient form of advertising
no
None of these
no
Show Answer
B2B means...........
Buyer to brand
no
Business to business
yes
Business to buyer
no
None of these
no
Show Answer
You watch a movie and find out that a particular brand crops up it very often. It is an example of.........

Surrogate advertising
no
Broadcast advertising
no
Covert advertising
yes
None of these
no
Show Answer
Diffusion of Innovation is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through culture. The adopters of these innovations are categorized in five categories.
Which of the following is incorrect?
Early adopters
no
Early majority
no
Late adopters
yes
Late majority
no
Show Answer
Mohan Sawhney has proposed the concept of.............to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
Meta market
yes
Vertical integration
no
Horizontal integration
no
Beta market
no
Show Answer

Latest News

Preamble of India
Emergency Provisions in India
Powers of the Union Parliament to l..
Different types of funds managed by..
Ordinance making powers of the Pres..
New Public Management
Disaster Management
Simon’s decision-making theory
Advertisement
GK
EconomyPolityGeographyHistoryScience-TechEnvironmentMisc GKMarketingUttar Pradesh GK
Reasoning
Number SeriesAnalogyOdd one outBlood RelationsDirection N-S-E-WCoding-DecodingSymbol Change + - X /Standing in LineDiceFinding alphabets in betweenSyllogismCubes – colored – Edges,Faces,CornersDictionary OrderAssumption-Inference-ConclusionInequalitiesMeaningful ArrangementPuzzlesHandshake
Quantitative
Time-Speed-Distance-TrainBoat-RiverWork-TimeHCF-LCMRatioPercentageProfit-LossAverageProblem on agesSimple-Compound interestPermutation-CombinationGeometryTrigonometryData Interpretation
English
Synonym-AntonymSentence CorrectionDirect-IndirectActive-PassivePara-JumbleIdiom-PhraseOne word substitutionSentence CompletionSpelling-Error-DetectionReading Comprehension

:: Connect Us ::

Terms Of Services & Disclaimer

All rights reserved © TakshilaOnline.com

Designed & Developed By WebWalas