
Strength | ![]() | |
Weakness | ![]() | |
Opportunity | ![]() | |
Talent | ![]() |
Before purchase | ![]() | |
After purchase | ![]() | |
During the purchase | ![]() | |
All of these | ![]() |
Individuals who do not accept an innovation | ![]() | |
Individuals who are the last to accept an innovation | ![]() | |
Individuals seeking innovations | ![]() | |
None of these | ![]() |
Maintain an edge over its competitors | ![]() | |
Position its product better | ![]() | |
Price its product better | ![]() | |
Price its product better | ![]() |
A method to divide the market in to different groups according to age only | ![]() | |
A method to understand consumer behaviour | ![]() | |
A method used to divide the market in different individual groups of similar needs or wants | ![]() | |
None of these | ![]() |
Direct form of marketing | ![]() | |
Indirect form of marketing | ![]() | |
Most efficient form of advertising | ![]() | |
None of these | ![]() |
Buyer to brand | ![]() | |
Business to business | ![]() | |
Business to buyer | ![]() | |
None of these | ![]() |
Surrogate advertising | ![]() | |
Broadcast advertising | ![]() | |
Covert advertising | ![]() | |
None of these | ![]() |
Early adopters | ![]() | |
Early majority | ![]() | |
Late adopters | ![]() | |
Late majority | ![]() |
Meta market | ![]() | |
Vertical integration | ![]() | |
Horizontal integration | ![]() | |
Beta market | ![]() |