Marketing

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SWOT analysis does not contain this...........
Strength
no
Weakness
no
Opportunity
no
Talent
yes
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Consumer research takes place at this stage...........
Before purchase
no
After purchase
no
During the purchase
no
All of these
yes
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Laggards are...........

Individuals who do not accept an innovation
no
Individuals who are the last to accept an innovation
yes
Individuals seeking innovations
no
None of these
no
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Core competence of a company helps it to...........
Maintain an edge over its competitors
yes
Position its product better
no
Price its product better
no
Price its product better
no
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Segmentation is...........
A method to divide the market in to different groups according to age only
no
A method to understand consumer behaviour
no
A method used to divide the market in different individual groups of similar needs or wants
yes
None of these
no
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Database marketing is...........
Direct form of marketing
yes
Indirect form of marketing
no
Most efficient form of advertising
no
None of these
no
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B2B means...........
Buyer to brand
no
Business to business
yes
Business to buyer
no
None of these
no
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You watch a movie and find out that a particular brand crops up it very often. It is an example of.........

Surrogate advertising
no
Broadcast advertising
no
Covert advertising
yes
None of these
no
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Diffusion of Innovation is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through culture. The adopters of these innovations are categorized in five categories.
Which of the following is incorrect?
Early adopters
no
Early majority
no
Late adopters
yes
Late majority
no
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Mohan Sawhney has proposed the concept of.............to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
Meta market
yes
Vertical integration
no
Horizontal integration
no
Beta market
no
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