Marketing

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In marketing terms, 'Attitude' can best be define as a..........
Rude behavior of salesperson
no
Rude behavior of consumer
no
Mental state of consumer
yes
Ego of the marketing executive
no
None of these
no
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Shot-term planning focuses on.........
Functional plan
no
Long term objective
no
Specific goals
no
Both (1) and (3)
yes
None of these
no
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To long term objective of marketing is.........
Customer satisfaction
no
Profit maximization
no
Cost cutting
no
Profit maximization with customer
yes
None of these
no
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A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as.........
Mass distribution
no
Exclusive agency distribution
yes
Selective distribution
no
Price distribution
no
None of these
no
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For an economic organization like bank, MIS means..........
Middle Incomes Scheme
no
Management Information System
yes
Management of Information & Science
no
Marketing Information System
no
Only (2) and (3)
no
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In the era of globalization of business, M & A means.......

Money & Assets
no
Marketing & Alliances
no
Mergers & Acquistions
yes
Means & Acquisition
no
Markets & Acquisitions
no
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In bank, loans & advances are considered as...........
Assets
yes
Liabilities
no
Resources
no
Cause of expenditure
no
None of these
no
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In today's changing banking scenario, aggressive promotion of business is necessary where the competition exists on........
Branch up-keep
no
Expeditious service
no
Use of advanced digital technology
yes
Delightful customer service
no
All of these
no
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Which of the following forms the highest share in household savings in India?
Deposits
no
Currency
no
Share and Debentures
no
Real estate
no
Physical asset
yes
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In the context of globalization BPO means.........
British petroleum Organization
no
British Passport Office
no
Budgeting Process Orientation
no
Business Process Orientation
no
Business Process Outsource
yes
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