Marketing

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In banks ROA means...........
Rate of allocation
no
Return on Assets
yes
Return on Advances
no
Ratio of Assets
no
Only (1) and (2)
no
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According to product life cycle theory, the profit is maximum in........
Developed Stage
yes
Early stage
no
Matured Stage
no
Declined Stage
no
None of these
no
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The advantages of telephonic interview are............
Relatively low cost per interview
no
Good for reaching important people who are inaccessible
no
Securing co-operation which is not always possible
no
All of these
yes
Only (1) and (2)
no
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Marketing in banks has been necessitated due to............
Excess staff
no
Nationalisation of bank
no
Globalisation
yes
Complacency among the staff
no
Poor customers service
no
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CRM is a short form of........

Customer Relationship Management
yes
Company Resource Marketing
no
Consumer Reaching Marketing
no
Customer Relationship Marketing
no
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If the objective is........... then price must be set very competitively to appeal to the largest possible number of potential consumer.
Market penetration
yes
Niche Marketing
no
Product enhancement
no
None of these
no
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A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?
Market risk
no
Operation risk
no
Asset liquidation risk
no
Market liquidity risk
yes
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Which of the following is example of relatively large, low-cost, low-margin, high-volume, self-service operations?
Super market
yes
Discount store
no
Department store
no
Convenience store
no
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When a company acquires a supplier through an acquisition strategy, this is referred to as...........
Vertical marketing system
no
Forward integration
no
Horizontal integration
no
Backward integration
yes
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What is a Logo?
Pictorial representation of what the company stands for
no
Graphic or emblem used by a company to trigger instant recall
yes
The short form of the name of the company
no
All kinds of advertisements used by the company
no
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