Marketing

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 The client of an advertising agency is called...........
Customer
yes
Major
no
Corporate
no
Account
no
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Market Research is necessary for.........
Marking proper marketing decisions
yes
Choosing the right products
no
Selecting the right sales persons
no
All of these
no
None of these
no
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Word-of-mouth marketing is.........
Triggered by the company
no
Unpaid advertising
yes
Used by the company to influence behaviour
no
None of these
no
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'Value added services' implies........
Additional knowledge of marketing staff
no
Service beyond normal hours
no
Service with extra facilities
yes
Marketing agencies
no
Overtime work
no
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Optimum results in marketing is possible through.........
Increased production
no
More number of products
no
More sales persons
no
Motivated staff
yes
More ATMs
no
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Mutual Funds business from existing customers can be canvassed by.........
Coercion
no
Cross-selling
yes
Internal marketing
no
Outdoor marketing
no
Road-shows
no
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The target group for Personal Loans is.........
All Private Limited Companies
no
All Businessmen
no
All Salaried persons
yes
Minor children
no
Newborn infants
no
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Advertisement is type of........

Direct marketing
yes
Service marketing
no
Indirect marketing
no
Internet marketing
no
Internal marketing
no
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Banks sells insurance for.........
Increasing deposits
no
Increasing loans
no
Increasing clients
no
Earning clients
yes
Taking over insurance profits
no
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Debit Card can be issued to.........
Only income tax assesses
no
Only professionals
no
Only women
no
All farmers
no
All saving accounts holders
yes
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