Marketing

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...............consists of a few companies production essentially the same commodity.

Monopolistic competition
no
Pure competition
no
Oligopoly
yes
Pure monopoly
no
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Segmentation of consumer markets is based on.........
Consumer characteristic
no
Consumer responses
no
Consumer challenges
no
Both (1) and (2)
yes
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Financial Planning is required when.........
One has no income
no
One is flushed with funds
no
One has no expenses to incur
no
One is illiterate
no
Income level is insufficient to meet the expenses
yes
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Mutual Funds investment can be effectively canvassed among.........
Salaried persons
yes
Students availing Education loans
no
HNI customers
no
Sunrise industries
no
Poor farmers
no
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EMI can be marketing tool if.........
EMI is increasing.
no
It is very high.
no
It is very low.
yes
EMI has no impact on marketing.
no
EMI is a flat rate.
no
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Target group for home loans is........
Existing creditors
no
Persons having no house of their own
yes
Person having one or more than one house
no
Builders
no
NRIs
no
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Referrel means.........
Sales person
no
All customers
no
Lead provided by operation staff
yes
Calling the existing purchasers
no
All purchasers
no
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Cross selling means........

City to city sales
no
Selling with cross sale
no
Selling with crossed finger
no
Selling products to existing customers
yes
Cold calling
no
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"USP" in marketing means........
Unique Selling Practices
no
Uniform Selling Practices
no
United Selling Persons
no
Unique Selling Proposition
yes
Useful Sales Person
no
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Internal marketing means.........
Marketing to self
no
Marketing to family members
no
Marketing to the staff members
yes
Marketing inside India
no
Marketing outside India
no
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