Marketing

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A tobacoo company advertises its line of music cds. It is a type of...........
Substitute advertising
no
Surrogate advertising
yes
Out-door advertising
no
None of these
no
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Charles Revlon of Revlon observed: "In the factory, we make cosmetics; in the store,........."
We make profits
no
We challenge competitors
no
We sell hope
yes
We implement ads
no
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"Dividend Yield" is the ratio between.......

Divided per share, market price per share
yes
Total debt, total equity
no
Market price per share earnings per share
no
None of these
no
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N = S/P (1 + T) indicates the:
Work load method
no
Sales potential method
yes
Incremental method
no
Sales budget
no
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Material culture is divided into two parts:
Language, Aesthetics
no
Technology, Economics
yes
Education, Religion
no
Attitude, Values
no
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............is the latest-buzzword in corporate boardrooms.
Service quality
yes
Service sector
no
Service industry
no
All of the above
no
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..............is the principle of organization of a region around several political, social or financial centres.

Ethnocentrism
no
Polycentrism
yes
Marketing expansion
no
Global marketing
no
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The...............represents our expectation of the general need for the item during the lead time.
Reorder point
yes
Safety stock quantity
no
Reordering policy
no
Reordering cycle
no
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The stages of the products life cycle in chronological order is........
Introduction, growth, stagnation, decline
no
Introduction, growth, maturity, stagnation, decline
yes
Introduction, maturity, decline
no
Introduction, maturity, stagnation, decline
no
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The key to competitive advantage is.............diffrentiation.
Position
no
Product
yes
Conformance
no
Customer Consulting
no
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