Marketing

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Proper pricing is needed for..........
Extra charges for extra service
no
Levy of VAT
no
Good customer service
yes
Putting burden on the customer
no
Service with extra facilities
no
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 A person who ultimately determines any part or whole of the buying decision is called..........
Decider
yes
Buyer
no
User
no
Influencer
no
Initiator
no
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ACE provides door-to-door service for Godrej and McDonald products, it is an example of..........
Third Party delivery
yes
First Party delivery
no
Multi-Channel delivery
no
Diversified Marketing
no
Horizontal Marketing
no
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In market segmentation, which among the following is not an economic component?
Age
no
Sex
no
Both (1) and (2)
yes
Income level
no
Taxes
no
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In Marketing Mix 4 P's imply..........
Product, Price, Place, Promotion
yes
Product, Price, Policy, Place
no
Product, Place, Promotion,Policy
no
Place, People, Product, Policy
no
Promotion, Product, Price, People
no
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A marketing technique where marketer plays a specific role in a particular segment is called......

Mass marketing
no
Niche marketing
yes
Strategic marketing
no
Modelling
no
Communication marketing
no
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Sales forecasting involves..........
Sales Planning
no
Sales Pricing
no
Distribution Channels
no
Consumer Tastes
no
All of these
yes
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Motivation means..........
Inspiring employees to perform better
yes
Better communication skills
no
Sales coaching
no
Market research
no
None of these
no
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Market information means..........
Knowledge of shops and bazaars
no
Knowledge of shopping malls
no
Knowledge of customers profile and product mix
yes
Knowledge of various languages
no
None of these
no
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Modern methods of Marketing include..........
Publicity on the net
no
Advertisement on the net
no
Soliciting business through e-mails
no
Telemarketing
no
All of these
yes
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