Marketing

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A prospect means..........
Any customer who walks into the bank
no
An employee of the bank
no
A customer who likely to be interested in bank's product or service
yes
A depositor of the bank
no
A borrower of the bank
no
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World Consumer Rights Day is celebrated on............
15th March
yes
16th April
no
20th April
no
20th March
no
None of these
no
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The nominal scale used for marketing research, refers to..........
Population characteristics based on age or sex or ownership of a specific consumer durable
yes
Ordering of scale
no
Both (1) and (2)
no
Neither (1) nor (2)
no
None of these
no
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Which of the following is statistical indicator for equality in income distribution..........
Gini coefficient
yes
Price indices
no
GNP
no
GDP
no
None of these
no
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Prior to the Industrial Revolution, selling was no problem and no sales team was required because........

Marketing was not a subject then.
no
People was not a subject then.
no
People don't want to sell anything.
no
Small-scale enterprise dominated the economic scene.
yes
None of these
no
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I understand marketing as........
Only selling
no
Meeting human & social needs profitably
no
To focus on customer
no
To focus only on producing goods/services
no
Only (2) and (3)
yes
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When you desire to promote a customer, who of the following is a customer as defined by a bank?
A person regularly visiting bank.
yes
A person regularly getting bank drafts issued.
no
A person regularly maintaining a loan/deposit account.
no
A person regularly getting bank drafts encashed.
no
A person functioning as agent for person maintaining a deposit account.
no
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SWOT analyses refers to..........
Marketing tool to understand constraints and potentials of self and competitor.
yes
External environment analysis
no
Internal environment analysis
no
Storage planning for selling product
no
South-West organization of trade
no
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The best advertisement is...........
Glow sign boards
no
On internet
no
T. V. media
no
Print media
no
A satisfied customer
yes
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Consumer information source are.........
Personal source and commercial source
no
Public source
no
Experiential source
no
All of the above
yes
Only (1) and (2)
no
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