Marketing

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Marketing of services is resorted in.........
Manufacturing concerns
no
Insurance
no
Hotel
no
Only (1) and (2)
no
Only (2) and (3)
yes
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Market segmentation can be resorted to by means of.........
Segments by age
no
Segmenting by income
no
Segmenting geographically
no
All of these
yes
None of these
no
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Data warehouse is.......

A godown
no
A shop selling computers
no
A showroom
no
A system where data on customers is stored
yes
None of these
no
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Which one of the following is not a sales activity?
Identifying leads
no
Making a call
no
Presentation
no
Negotiations
no
After-sales service
yes
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Lead generation is.......

A pre-sales function
yes
A function of the customers
no
A function of the manufactureing department
no
A postsales function
no
All of these
no
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The target group for marketing of Educational Loans is........
All customers
no
Students
no
Only poor students
no
Student with good academic record
yes
All of these
no
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Marketing should be resorted.......

Only among rich persons
no
Only among the poor
no
Only in crowed areas
no
Depends on the product
yes
Depends on the banks
no
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A call can be effective by..........
Making a phone call
no
Sending an e-mail
no
Calling on friends
no
Service with several facilities
no
Personally calling on prospective customers
yes
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Marketing Plans are used for..........
Doing Research by Marketing students
no
Planning Departments
no
Purchase of consumable items from retail outlet
no
All of the above
no
None of these
yes
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Customer Database is used by............
Individuals
no
Institutions
no
Builders
no
Marketing experts
yes
None of these
no
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