Marketing

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............include medical specialist and legal advisors.
Specially services
no
Speciality Products
no
Primary services
no
Secondary services
yes
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 The client of an advertising agency is called...........
Customer
yes
Major
no
Corporate
no
Account
no
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...............consists of a few companies production essentially the same commodity.

Monopolistic competition
no
Pure competition
no
Oligopoly
yes
Pure monopoly
no
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...........is registering, trafficking, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
Email marketing
no
Cyber squatting
no
Web scraping
yes
Web spidering
no
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Which of the following is not a "market follower" strategy?
Counterfeiter
no
Adapter
no
Initiator
yes
Cloner
no
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Market Research is necessary for.........
Marking proper marketing decisions
yes
Choosing the right products
no
Selecting the right sales persons
no
All of these
no
None of these
no
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Word-of-mouth marketing is.........
Triggered by the company
no
Unpaid advertising
yes
Used by the company to influence behaviour
no
None of these
no
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Five stage model of the consumer buying process does not include.........
Problem recognition
no
Post-purchase behaviour
no
Evaluation of alternatives
no
Product perception
yes
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Segmentation of consumer markets is based on.........
Consumer characteristic
no
Consumer responses
no
Consumer challenges
no
Both (1) and (2)
yes
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The sales process begins with........

Customers identification
no
Lead generation
yes
Sales presentation
no
Sales closure
no
Sales meet
no
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