Marketing

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Market research is needed for..........
Deciding the market area
no
Deciding the right product of be sold
no
Making proper marketing decisions
no
Deciding right time to sell
no
All of these
yes
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Which of the following sentences is correct?
Marketing is not required in a Buyers's Market.
no
Marketing is not required in a Sellers's Market.
yes
Marketing is not required due to globalisation.
no
Marketing is not required due to competition.
no
Marketing is not required due to liberalization.
no
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Cross-selling covers............
Identifying customer needs
no
Matching products to customer needs
no
Convincing the customer of product benefits
no
Responding to questions and objections of customers
no
All of these
yes
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Reference group influences vis-a-vis consumption decision, is a function of the..........
Product category
no
Group characteristics
no
Group communication process
no
All of the above
yes
None of these
no
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In marketing terms, 'Attitude' can best be define as a..........
Rude behavior of salesperson
no
Rude behavior of consumer
no
Mental state of consumer
yes
Ego of the marketing executive
no
None of these
no
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A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as.........
Mass distribution
no
Exclusive agency distribution
yes
Selective distribution
no
Price distribution
no
None of these
no
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A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?
Market risk
no
Operation risk
no
Asset liquidation risk
no
Market liquidity risk
yes
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When a company acquires a supplier through an acquisition strategy, this is referred to as...........
Vertical marketing system
no
Forward integration
no
Horizontal integration
no
Backward integration
yes
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The Letter T in PEST stands for...........
Treats
no
Technological
yes
Teacher
no
Table
no
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A marketing technique where marketer plays a specific role in a particular segment is called......

Mass marketing
no
Niche marketing
yes
Strategic marketing
no
Modelling
no
Communication marketing
no
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