Marketing

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Marketing Research is useful for.........
Deciding proper marketing strategies
yes
Deciding the selling price
no
Choosing the right products
no
Choosing the sales persons
no
All of these
no
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A 'call' means.........
Shout out to somebody
no
A profession or business
no
Visit friends
no
Visiting prospective customers
yes
After-sales service
no
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A DSA (Direct Selling Agent) is one........
Who sales through the Internet.
no
Who sells direct to the client.
yes
Who works on the bank counters.
no
Who works in back office setup.
no
None of these
no
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A DSA helps in.........
Boosting direct sales
no
Boosting sales through the net
no
Strengthening in direct marketing
no
Strengthening Telemarketing
no
All of these
yes
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A good and effective DSA should........
Copy the competitor company
no
Criticize the competitor company
no
Join the competitor company
no
Be passive
no
Be more effective than the competitor company
yes
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Modern styles of marketing are.........

Telemarketing
no
Web marketing
no
Advertisement on the net
no
E-mails
no
All of these
yes
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Which of the following statements is correct?
Marketing is not required due to globalization
no
Marketing causes higher expenses and losses
no
Marketing is not required in profit making companies
no
Marketing sharpens the minds of the employees
yes
Marketing is a waste of time in established companies
no
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A true marketing mindset requires.........
Control mindset
no
Command mindset
no
Passive mindset
no
Active mindset
yes
Inert mindset
no
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Marketing is the art of.........
Buying more
no
Paying more
no
Selling more
yes
Talking more
no
Only (1) and (2)
no
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Market share means.......

Share market
no
Share prices
no
IPOs
no
Scope for marketing
no
Share of business among peers
yes
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