Marketing

Sort Difficulty Level: Entry Level | Moderate | Difficult
Innovation means..........
Compensation
no
Inspiration
no
Additional perquisites
no
Implementing new ideas or new methods
yes
None of these
no
Show Answer
Which among the following is a disadvantage of an EDI system?
Speed
no
Errors
no
Expensive
yes
Mismatch
no
None of these
no
Show Answer
Which among the following is an example of tele-conferencing?
Computer conferencing
no
Audio conferencing
no
Video conferencing
no
All of the above
yes
None of these
no
Show Answer
Which among the following is not included in fringe benefits available to an employee?
Old age survivors benefits
no
Pensions
no
Gratuities
no
Both (1) and (2)
no
None of these
yes
Show Answer
As a counselor, a personnel manager..........
Reminds the management of moral obligation towards employees.
no
Encourage the employees.
yes
Tries to settle the disputes between labor and management.
no
All of the above
no
None of these
no
Show Answer
Assigning specific jobs and work places to the selected candidates is known as..........
Placement
yes
Recruitment
no
Transfer
no
Promotion
no
None of these
no
Show Answer
The level commitment that consumers feel toward a given brand is called.........
Brand equity
no
Brand name
no
Brand loyalty
yes
Brand utility
no
None of these
no
Show Answer
A situation whereby market is expanded by developing new products to satisfy new consumer needs is called..........
Market development
no
Diversification
yes
Both (1) and (2)
no
Neither (1) nor (2)
no
None of these
no
Show Answer
Gate keepers..........

Use the products
no
Reports on product performance
no
Control the flow of information into buying centre
yes
Issue challan for discharge of products
no
None of these
no
Show Answer
Shot-term planning focuses on.........
Functional plan
no
Long term objective
no
Specific goals
no
Both (1) and (3)
yes
None of these
no
Show Answer