Marketing

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To long term objective of marketing is.........
Customer satisfaction
no
Profit maximization
no
Cost cutting
no
Profit maximization with customer
yes
None of these
no
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In bank, loans & advances are considered as...........
Assets
yes
Liabilities
no
Resources
no
Cause of expenditure
no
None of these
no
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If the objective is........... then price must be set very competitively to appeal to the largest possible number of potential consumer.
Market penetration
yes
Niche Marketing
no
Product enhancement
no
None of these
no
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Post-sales activities include.........
Sales presentation
no
Customer feedback
yes
Customer identification
no
Customer apathy
no
Product design
no
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"Referrals" means.........
Reference books
no
Leads provided by operation staff
yes
Sales persons
no
Front-office staff
no
Management
no
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Market segmentation means dividing.........
The market group into homogeneous groups
yes
The market process into easy steps
no
The sales teams into small groups
no
All of these
no
None of these
no
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Financial Inclusion means.........
Opening Accounts of Finance Companies
no
Financial Analysis of Balance sheet figures
no
Opening Accounts of HNI's
no
Opening Accounts of NRI's
no
Opening Accounts of under privileged persons
yes
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Networking makes Marketing.........
Very difficult
no
Very cumbersome
no
Easy to handle
yes
Has no role in marketing
no
None of these
no
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Source of Sales Leads are.........
Data Mining
no
Market Research
no
Media Outlets
no
Promotional Programs
no
All of these
yes
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Effective communication is..........
Not required if demand exceeds supply
no
A sine-qua-non for marketing
yes
Good vocabulary
no
All of these
no
None of these
no
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