Marketing

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The Target Group for Education Loan is.........
All colleges
no
All parents
no
Research scholars
no
Meritorious students seeking higher education
no
All of these
yes
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Cross-selling means........
Selling with a cross face
no
Cross country marketing
no
Selling other products to existing customers
yes
Selling to friends
no
Selling to employees
no
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A Call Centre is.........
A meeting place for DSA's
no
A training center for DSA's
no
A meeting palace for customers
no
Data Centre
no
A back office set up where customers queries are answered
yes
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Education Loans can be more effectively canvassed by.........
Door-to-door campaigns
no
E-mail contacts
no
Diversification
no
Tie-up with colleges
yes
All of these
no
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To 'Close a Call' means.........
To end the conversation
no
To put the phone down
no
To close the doors
no
To clinch the sale
yes
To close the business
no
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Value-added services means.........
Better value at a premium
no
Costlier services
no
Additional services
yes
Better value at a discount
no
At par services
no
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Customisation means.......

Tailor-made products for each customer
yes
Customers selling goods
no
Tailor-made products for each staff
no
A selling process
no
None of these
no
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A "Call" in Marketing language means.........
Calling on a salesperson
no
Calling on a customer
yes
Making a phone call
no
Telemarketing
no
None of these
no
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A marketing Survey is required for.........
Deciding marketing strategies
no
Deciding product strategies
no
Deciding pricing strategies
no
All of these
yes
None of these
no
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The target group for Fixed Deposit is.........
All individuals
no
All corporates
no
NRI's
no
Government bodies
no
All of these
yes
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