Marketing

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Bancassurance means..........
Assuring to repay bank loans
no
Assuring to repay credit card dues
no
Assuring to repay home loan dues
no
Insurance of banks
no
Selling of Insurance products by a bank
yes
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Direct Marketing is necessary for..........
Having a focused approach to marketing
no
Boosting sales
no
Better customer contacts
no
All of the above
yes
None of these
no
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Product mix means..........
Distributing a mix of products
no
Collecting ideas to sell better
no
Satisfying the customers
no
Bundle of products required by the customer
no
Various products designed by the company
yes
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ACE provides door-to-door service for Godrej and McDonald products, it is an example of..........
Third Party delivery
yes
First Party delivery
no
Multi-Channel delivery
no
Diversified Marketing
no
Horizontal Marketing
no
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In market segmentation, which among the following is not an economic component?
Age
no
Sex
no
Both (1) and (2)
yes
Income level
no
Taxes
no
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In Marketing Mix 4 P's imply..........
Product, Price, Place, Promotion
yes
Product, Price, Policy, Place
no
Product, Place, Promotion,Policy
no
Place, People, Product, Policy
no
Promotion, Product, Price, People
no
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Sales forecasting involves..........
Sales Planning
no
Sales Pricing
no
Distribution Channels
no
Consumer Tastes
no
All of these
yes
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The nominal scale used for marketing research, refers to..........
Population characteristics based on age or sex or ownership of a specific consumer durable
yes
Ordering of scale
no
Both (1) and (2)
no
Neither (1) nor (2)
no
None of these
no
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Which of the following is statistical indicator for equality in income distribution..........
Gini coefficient
yes
Price indices
no
GNP
no
GDP
no
None of these
no
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I understand marketing as........
Only selling
no
Meeting human & social needs profitably
no
To focus on customer
no
To focus only on producing goods/services
no
Only (2) and (3)
yes
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