Marketing

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Data mining means.........
Same as database
no
Same as data warehouse
no
Market survey
no
Analyzing the data on customers
yes
None of these
no
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Customers database is.........
Useful for lead generation
no
Useful for cross selling
no
Useful for CRM
no
Useful for customization of products
no
All of these
yes
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Motivation for sales persons can be achieved through.......
High success rate of conversions
no
Better sales incentives
no
Continuous training and updation of knowledge
no
Support from operation staff
no
All of these
yes
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Marketing of Education Loans can be done by.......
Approaching eligible students
no
Approaching the parents
no
Approaching colleges
no
Having tie-ups with Educational Institute
no
All of these
yes
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Diversification is useful for.........
Attaching more customers
no
Retaining existing customers
no
Increasing sales volume
no
All of these
yes
None of these
no
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Diversification means.........
Dividing the market into small segments
no
Dividing energy of the sales persons
no
Marketing of diverse products
yes
All of these
no
None of these
no
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Marketing in banks is a necessity today, due to........
Liberalisation
yes
Nationalisation
no
Fashion
no
Urbanisation
no
Marketing in banks is not necessary, as banking in India is more then 200 years old.
no
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Of the 4P's of marketing, 3 are Product, Place and Promotion. Which is the 4th P?
Price
yes
Pricing
no
Purpose
no
Pride
no
Pursuit
no
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Effective Bank Marketing requires.........
Proper pricing
no
Customized products
no
Simple procedures
no
Market research
yes
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A vision statement is......

Not required for established companies.
no
Not required due to competition.
no
Not required as no one understands them.
no
A long term inspiration.
yes
None of these
no
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