Marketing

Sort Difficulty Level: Entry Level | Moderate | Difficult
The four Ps of marketing do not include this...........
Product
no
Price
no
Profit
yes
Promotion
no
Show Answer
Market segmentation can be resorted to by dividing the target group as per.........

Income levels of customers
yes
Age of the employees
no
Needs of the sales persons
no
Marketing skills of the employees
no
Size of the Organisation
no
Show Answer
The 'USP' of a product denotes.........
Usefulness of the product
no
Drawbacks of a product
no
Main functions
no
Number of allied products available
no
High selling features of a product
yes
Show Answer
The competitive position of a company can be improved by.........
Increasing the selling price
no
Reducing the margin
no
Ignoring competitors
no
Increasing the cost price
no
Understanding and fulfilling customers' needs
yes
Show Answer
Value added services means.........
Low Cost products
no
High cost products
no
At par services
no
Additional services for the same cost
yes
Giving discounts
no
Show Answer
The target market for Debit Cards is.........
All existing account-holders
yes
All agriculturists
no
All DSAs
no
All vendors
no
All outsourced agents
no
Show Answer
A Direct Selling Agent (DSA) is required to be adept in...........
Surrogate marketing
no
Training skills
no
Communication skills
yes
Market Research
no
OTC Marketing
no
Show Answer
Porter's Five Force Model includes...........
Bargaining power of customer
no
Advertising
yes
Threat of substitute product
no
Bargaining power of suppliers
no
Show Answer
Segmentation is...........
A method to divide the market in to different groups according to age only
no
A method to understand consumer behaviour
no
A method used to divide the market in different individual groups of similar needs or wants
yes
None of these
no
Show Answer
............is the latest-buzzword in corporate boardrooms.
Service quality
yes
Service sector
no
Service industry
no
All of the above
no
Show Answer