Marketing

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Leads can be best sourced from...........

Foreign customers
no
Yellow pages
no
Dictionary
no
List of vendors
no
Local supply chains
yes
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Effective selling skills depend on......
Number of languages known to the DSA
no
Data on marketing staff
no
Information regarding IT market
no
Knowledge of related markets
yes
Ability to talk fast
no
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SWOT analysis does not contain this...........
Strength
no
Weakness
no
Opportunity
no
Talent
yes
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Consumer research takes place at this stage...........
Before purchase
no
After purchase
no
During the purchase
no
All of these
yes
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Laggards are...........

Individuals who do not accept an innovation
no
Individuals who are the last to accept an innovation
yes
Individuals seeking innovations
no
None of these
no
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Core competence of a company helps it to...........
Maintain an edge over its competitors
yes
Position its product better
no
Price its product better
no
Price its product better
no
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Database marketing is...........
Direct form of marketing
yes
Indirect form of marketing
no
Most efficient form of advertising
no
None of these
no
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B2B means...........
Buyer to brand
no
Business to business
yes
Business to buyer
no
None of these
no
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Mohan Sawhney has proposed the concept of.............to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
Meta market
yes
Vertical integration
no
Horizontal integration
no
Beta market
no
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The stages of the products life cycle in chronological order is........
Introduction, growth, stagnation, decline
no
Introduction, growth, maturity, stagnation, decline
yes
Introduction, maturity, decline
no
Introduction, maturity, stagnation, decline
no
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