Marketing

Sort Difficulty Level: Entry Level | Moderate | Difficult
You watch a movie and find out that a particular brand crops up it very often. It is an example of.........

Surrogate advertising
no
Broadcast advertising
no
Covert advertising
yes
None of these
no
Show Answer
Diffusion of Innovation is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through culture. The adopters of these innovations are categorized in five categories.
Which of the following is incorrect?
Early adopters
no
Early majority
no
Late adopters
yes
Late majority
no
Show Answer
A tobacoo company advertises its line of music cds. It is a type of...........
Substitute advertising
no
Surrogate advertising
yes
Out-door advertising
no
None of these
no
Show Answer
Charles Revlon of Revlon observed: "In the factory, we make cosmetics; in the store,........."
We make profits
no
We challenge competitors
no
We sell hope
yes
We implement ads
no
Show Answer
"Dividend Yield" is the ratio between.......

Divided per share, market price per share
yes
Total debt, total equity
no
Market price per share earnings per share
no
None of these
no
Show Answer
N = S/P (1 + T) indicates the:
Work load method
no
Sales potential method
yes
Incremental method
no
Sales budget
no
Show Answer
Material culture is divided into two parts:
Language, Aesthetics
no
Technology, Economics
yes
Education, Religion
no
Attitude, Values
no
Show Answer
..............is the principle of organization of a region around several political, social or financial centres.

Ethnocentrism
no
Polycentrism
yes
Marketing expansion
no
Global marketing
no
Show Answer
The...............represents our expectation of the general need for the item during the lead time.
Reorder point
yes
Safety stock quantity
no
Reordering policy
no
Reordering cycle
no
Show Answer
The key to competitive advantage is.............diffrentiation.
Position
no
Product
yes
Conformance
no
Customer Consulting
no
Show Answer